FAQ About FTC U.S. Origin (Made in USA) Claims Investigation and Enforcement

• Consumer expectations control.  The FTC’s job is to make sure marketers’ claims match consumer expectations.  According to the FTC, when consumers see Made in USA claims they expect advertised products to be “all, or virtually all,” made in the United States.  All the way back to raw materials.  If that is not true, or  there exists uncertainty, manufacturers and  marketers should make a different claim that is capable of being lawfully substantiated.  Caveat.  Just because parts are purcahsed from U.S. suppliers does not necessarily mean those parts are made in the USA.
• Violations could be very costly.  Companies that falsely label their products as Made in USA may have to pay hefty monetary civil penalties or other monetary relief.
• Imported products Have different rules.  If a product is imported, look to U.S. Customs and Border Protection for information on how to label it, and make sure advertisements are consistent with labels.

Informational purposes only. Not legal advice. This article is not intended to and should be construed as a complete summary or discussion of the Rule and all of its obligations and restrictions. May be considered attorney advertising.