Court Holds Texts Messages Do Not Violate TCPA Do Not Call Regulation

In a win for telemarketers, a Florida federal court recently held that “a text message is not a ‘telephone call.’”

The TCPA’s Do Not Call provisions prohibit telephone solicitations to residential subscribers that place their numbers on the federal Do Not Call registry.  In Davis v. CVS Pharm., Inc., No. 24-0477, 2025 WL 2491195 (N.D. Fla. Aug. 26, 2025), the plaintiff alleged in a class action that CVS sent him unsolicited text messages in violation of Telephone Consumer Protection Act provisions prohibiting calls to individuals registered on the Do-Not-Call Registry. See 47 U.S.C. § 227(c)(5) and 47 C.F.R. § 64.1200(c)(2).

In a ruling on behalf of CVS, the court held that that Congress used the term “telephone calls” in Section 227(c)(5), and that the text of the statute evidence that a call does not include text messages.  The court opined that it is required to interpret the TCPA “in accord with the ordinary public meaning of its terms at the time of its enactment” and that, “if the text is clear, the analysis begins and ends there.”

Notably, the court rejected CVS’ position that the court should defer to a 2003 FCC order that provides for texts being considered calls for TCPA purposes.  The court stated that it is not required to utilize “a statutory interpretation that conflicts with the ordinary public meaning of clear statutory text.”  The holding is consistent with a recent decision by an Illinois federal court.

Until recently, numerous courts held otherwise.  However, following the recent Supreme Court decision in McKesson, courts are not bound to an agency’s interpretation of a statute.  Courts are required to independently determine the law’s meaning under ordinary principles of statutory interpretation while affording appropriate respect to the agency’s interpretation.

Consult with a TCPA defense lawyer with questions about the impact of this decision on telemarketing and lead generation business models.

Richard B. Newman is an eCommerce lawyer at Hinch Newman LLP. Follow FTC defense lawyer on X.

Informational purposes only. Not legal advice. This article is not intended to and should not be construed as legal advice. May be considered attorney advertising.

Richard Newman

Richard B. Newman is a nationally recognized FTC advertising compliance, CID investigation and regulatory enforcemetn attorney. He regularly provides advertising counsel and represents clients in high-profile investigations and enforcement proceedings initiated by the Federal Trade Commission, state attorneys general, departments of consumer affairs, and other federal and state agencies with jurisdiction over advertising and marketing practices. Richard is also an ecommerce lawyer and spam defense attorney. His practice additionally focuses upon false advertising defense, data privacy, cybersquatting, intellectual property law and transactional matters relating to the dissemination of national advertising campaigns, including the gamut of affiliate marketing, telemarketing, lead generation, list management and licensing agreements. Richard advises clients on how to minimize the legal risks associated with digital marketing, email marketing, telemarketing, social media influencer campaigns, endorsements and testimonials, negative option marketing models, native advertising, online promotions and comparative advertising,

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Hinch Newman LLP’s advertising and marketing practice includes successfully resolving some of the highest-profile Federal Trade Commission (FTC) and state attorneys general digital advertising and telemarketing investigations and enforcement actions. The firm possesses superior knowledge and deep legal experience in the areas of advertising, marketing, lead generation, promotions, e-commerce, privacy and intellectual property law. Through these advertising and marketing law updates, Hinch Newman provides commentary, news and analysis on issues and trends concerning developments of interest to digital marketers, including FTC and state attorneys general advertising compliance, civil investigative demands (CIDs), and administrative/judicial process. This blog is sponsored by Hinch Newman LLP.

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