FCC Says Ringless Voicemails Require Consent

“Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone.

The Telephone Consumer Protection Act protects consumers from unwanted robocalls.  The TCPA, in pertinent part, prohibits making any non-emergency call using an automatic telephone dialing system or an artificial or prerecorded voice to a wireless telephone number without the prior express consent of the called party.

On November 21, 2002 the Federal Communications Commission issued a unanimous Declaratory Ruling and Order finding that “ringless voicemails” to wireless telephones require consumer prior express consent because they are “calls” made using an artificial or prerecorded voice and therefore covered by the Telephone Consumer Protection Act.  The FCC found that RVM are subject to robocalling restrictions.  Regulated under the artificial or prerecorded voice prong of the TCPA, the issue of whether the technology used to send RVM is an automatic telephone dialing system may now be moot.

The FCC has clarified that RVM is a form of robocall and is illegal if the caller did not have the consumer’s prior express consent.  Violations can be enforced by the FCC or the consumer can sue in court.

“Imagine finding robocallers leaving junk voicemails on your phone without it ever having rung.  It’s annoying and it’s happening to too many of us.  Today we’re taking action to ensure these deceptive practices don’t find a way around our robocall rules and into consumers’ inboxes,” said FCC Chairwoman Jessica Rosenworcel.

The Declaratory Ruling and Order denies a petition filed by All About the Message, LLC, which asked the Commission to find that delivery of a message directly to a consumer’s cell phone voicemail is not a call protected by the TCPA.  The FCC acted on its own motion after the petitioner and two other similar petitions sought to withdraw their requests for clarification after the FCC sought public comment and received overwhelming negative reaction from commenters.

The FCC has also received dozens consumer complaints annually related to ringless voicemail.

The FCC noted, “Congress intended the TCPA to protect consumers from the nuisance and invasion of privacy caused by such artificial or prerecorded voice messages.  To complete a ‘ringless robocall,’ the originator of the call must direct the call to the voicemail associated with the wireless phone number … we find that the inclusion of additional information along with the wireless telephone number to route the call does not remove a consumer’s rights under the TCPA because ‘the effect on the recipient is identical.  To do so would elevate form over function and is inconsistent with both the text and purpose of the TCPA.”

The ruling went into effect upon release of the decision.

Richard B. Newman is a digital marketing attorney at Hinch Newman LLP.

Informational purposes only. Not legal advice. May be considered attorney advertising.

Richard Newman

Richard B. Newman is a nationally recognized FTC advertising compliance, CID investigation and regulatory enforcemetn attorney. He regularly provides advertising counsel and represents clients in high-profile investigations and enforcement proceedings initiated by the Federal Trade Commission, state attorneys general, departments of consumer affairs, and other federal and state agencies with jurisdiction over advertising and marketing practices. Richard is also an ecommerce lawyer and spam defense attorney. His practice additionally focuses upon false advertising defense, data privacy, cybersquatting, intellectual property law and transactional matters relating to the dissemination of national advertising campaigns, including the gamut of affiliate marketing, telemarketing, lead generation, list management and licensing agreements. Richard advises clients on how to minimize the legal risks associated with digital marketing, email marketing, telemarketing, social media influencer campaigns, endorsements and testimonials, negative option marketing models, native advertising, online promotions and comparative advertising,

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Hinch Newman LLP’s advertising and marketing practice includes successfully resolving some of the highest-profile Federal Trade Commission (FTC) and state attorneys general digital advertising and telemarketing investigations and enforcement actions. The firm possesses superior knowledge and deep legal experience in the areas of advertising, marketing, lead generation, promotions, e-commerce, privacy and intellectual property law. Through these advertising and marketing law updates, Hinch Newman provides commentary, news and analysis on issues and trends concerning developments of interest to digital marketers, including FTC and state attorneys general compliance, civil investigative demands (CIDs), and administrative/judicial process. This blog is sponsored by Hinch Newman LLP.

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